- Client
- Leicester Air Conditioning Services
- Trade
- Air conditioning installation
- Where
- Leicester, UK
- When
- April 2025 to now
Where They Started
- Paul was running the business from a van, with some days of no work booked at all.
- A previous marketer had tried ads, but in Paul's words, the money they put in, they probably got out.
What We Did
- Wrote talking-point scripts with Paul on camera, built around the real reasons people buy air conditioning: sleep, security, heating as well as cooling, and allergies.
- Ran Facebook and Instagram video ads to a lead form with screening questions.
- Set up instant text and email alerts so every lead was called fast.
- Kept the ads running through the quiet season so recognition kept building.
The Results
- First 40 days: £2,250 of ad spend, 116 leads, 51 appointments and 5 jobs worth £17,300.
- Turnover grew from about £200,000 to about £720,000, by Paul's own numbers.
- Booked about 8 weeks ahead, with a new showroom and more engineers.
- Ads paused in September 2026 because the team was booked to the end of the year.
In Their Words
“You changed my life.”
Paul Sculthorpe, founder
“I'll never stop doing Facebook ads. Not never.”
Paul Sculthorpe, founder
“There's no way we wasn't making money out of that money that we invested with you. Not a chance.”
Paul Sculthorpe, founder
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