For home service business owners in the US and UK
You record a few selfie videos on your phone. We write the scripts, run the ads and the quote quiz, and follow up every lead. You, or whoever handles your sales, call them and close the deals.
“We've done about like 800 grand at this point.”
About $800,000 of new business in a month, including a single $550,000 job.
“Night and day different.”
£106,135 of deposit-paid work booked for the last quarter of 2026.
“Majority of the work I'm getting is coming from you.”
Turnover grew from about £200,000 to about £720,000 in roughly 20 months.
The owners who call us usually tell some version of the same story. It started well. Then the replies slowed down, the ads stopped changing and the invoices kept coming.
Every takeover starts the same way. We get your ad account, pixel, CRM and old leads back under your name, then fix what's broken before we spend another dollar.
We learn your best jobs, your area and the customers you want more of. John writes your ad scripts from what you say.
We write every word and coach you over Zoom while you film on your phone. You send us the clips. We do the editing, the ads and the quote quiz.
Homeowners see a typical price range before they enquire. Out-of-area addresses and people with no timeframe get filtered out. First leads usually arrive within 7 to 14 days.
An alert hits your phone the moment someone enquires. You call, quote and close. Anyone who goes quiet gets emails for 2 to 3 weeks, then again at 30, 60 and 90 days.
Leicester Air Conditioning Services
Leicester, UK. Air conditioning installs.
Paul started with Facebook and Instagram video ads in spring 2025, with himself on camera. In his words, turnover went from about £200,000 to about £720,000. He's booked about 8 weeks ahead and has paused ads when the team couldn't keep up.
“Everyone else is saying they've not got much work, yet I don't know where to fit it all in.”
Paul Sculthorpe, founder
Iron Horse Landscaping
UK. Hardscaping and landscaping. Veteran owned.
Early in 2026 the team was down to about a month of work. With Tom on camera and a quote quiz on the ads, they booked £106,135 of deposit-paid work for the last quarter, and the second team filled to mid-November.
“What we pay you, we basically have a marketing slash sales manager for that price... You're an absolute asset to the business.”
Tom Hartree, co-owner
Your Local Garden Designer
UK. Garden design and build. A brand-new business.
No reviews, no history and no famous name in the ads. Meta ads, a quote quiz and a phone team chasing every lead turned £4,871 of ad spend into 5 sales.
“You always go above and beyond. Not many in the space who put in the care you do. That's why I always recommend you to my clients.”
Barry Randall, founder
Plantscapes Eireann
Cavan, Ireland. Garden design and landscaping.
Peter's 60-second estimate ad brings in most of his enquiries. He signed €70,000 and €50,000 contracts in the same month and now gets stopped in town by people who've seen him on Facebook.
“All the work we're getting now is, well, not all, but mostly, it's all coming through the advertising.”
Peter McDwyer, owner
Iron Cross Coatings
Colorado, US. Epoxy floor coatings. A new company with 0 reviews.
CJ launched with selfie-style video ads and $500 of ad spend. That brought 19 callback requests and 4 signed jobs, including a $23,000 contract in the first month.
“I quoted him 23,000... And he didn't even hesitate.”
CJ Hawk, owner
Real clients, real numbers. Your results depend on your offer, your area and how fast you call.
Rated 5.0 on Google, from 19 reviews
“Amazing results and amazing communication. I have had a couple different people run my ads and this company is by far the best. Highly recommend”
“John is an asset to any business. Worth every penny. I can honestly say my business wouldn't be were it is without him.”
“John came highly recommended by people I know in the industry, and I’m really glad I took their advice. He’s played a pivotal role in helping us grow DNA Landscapes. His Meta advertising and exceptional copywriting have made a real difference to our business...”
“Our roofing business in Middle Tennessee, Triumph Roofing, could not recommend working with Fire Digital more highly. In addition to possessing domain expertise, John goes over and above to provide a genuinely exceptional client experience.”
“John has been brilliant with our Meta ads and is always so helpful with the technical side too, from setting up incoming leads to sorting out any issues along the way. He’s approachable, knowledgeable and always happy to help, which makes such a difference.”
“I love working with John, he really helps my business grow. I leave him to do my social media advertising and I pick up the leads he sends to me. I intend to work with him for years to come.”
“It's all coming through the advertising.”
Signed €70,000 and €50,000 garden contracts in the same month.
“There was $23,000 job that signed from the video.”
4 signed jobs in under 2 weeks, from a new company with 0 reviews.
“I'll never stop doing Facebook ads.”
From a van with days of no work to a showroom and a team, in his own words.
The size of your average job decides whether Facebook and Instagram ads can pay. Put in your numbers and see where you land.
Your Numbers
Fill in your 5 numbers to see your result
Rough monthly figures before management fees. Video ads build recognition over months, so judge them over 90 days.
I'm John Caprani. I spent 8 years building boats, kitchens, furniture, windows, and doors before I launched an advertising agency for home service companies, and I've done nothing else since early 2024.
I write every script myself, build the quote quizzes and the CRM follow-up, and I'm on WhatsApp when something breaks. I live in Spain and work with owners across the US, the UK and Ireland.
I take on one company per trade in each area, so I'm never running ads against my own clients.
Tell us about your business and get 3 ready-to-film, 30-second video ad scripts, written the way we write them for our clients. Read them to your phone this week.
The monthly fee starts at $950 and goes up with your ad spend. Your ad budget is separate, and you pay it straight to Meta. On the call we work out the right budget for your area and your average job size.
The first term is 90 days, because video ads need time to build recognition in your area. After that it's month to month.
At least $3,000 (£2,500) a month works for most areas. Less than that and it takes too long to learn which ads and audiences work.
You, or someone from your team. We write the scripts and coach you over Zoom. Most owners are comfortable after the first session, and the recognition in town is what makes the ads work over time.
Usually within 7 to 14 days of the onboarding call. Sales take longer on bigger jobs, so we track bookings and signed work, not just leads.
Yes. We get your ad account, pixel, CRM and old leads under your control first, then run alongside or switch over without losing your history.
We build in GoHighLevel and can set it up for you if you don't have one. If you're on something else, we'll work with it.
Make sure someone calls every lead fast, film the scripts, and tell us which leads became jobs. That last part is how we know which ads to keep.
A 20-minute call. We'll look at your numbers, your area and your current ads, and you'll know by the end whether this fits.
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Rated 5.0 on Google, from 19 reviews
“John has done Meta ads for our construction company for a year... John's been instrumental in setting up campaigns at speed to test marketing ideas. He's provided creative input to campaigns, taking them in different directions for better results.”
“We needed a lead capture/landing page created and he built it... and made sure the leads had proper attribution end to end from Meta, through the landing page form to GoHighLevel. This skill level is beyond a traditional ad agency’s capabilities.”
“I attended a business networking event organised by John in Dublin and found him to be very knowledgeable and generous, very much wanting to help everyone regardless of what stage they were at. Having followed him since I can see he is knocking out of the park for his clients.”
“Not only is John one of the best marketers I have ever worked with, but he’s a great asset to any team. John goes above and beyond and always delivers incredible results.”
“John is a solid fellow in a space filled with fluff and bravado... and if he isn't the right person, he will help you find the person you need to do so.”
“I've ran an SEO agency for 12 years and have seen every type of copywriter there is... Equally great, he's just an honest, genuine guy. Pleasure to work with.”
