- Client
- Derbyshire Specialists Group
- Trade
- Bathrooms and home renovation
- Where
- Derby, UK
- When
- September 2026 to now
Where They Started
- Ads that didn't work had been left running for months.
- Over 40 recent Facebook leads were missing from the CRM, so the team never saw them.
- Alerts meant for the team were going to the leads instead.
- There was a basic lead form, no follow-up and no tracking of which ads worked.
What We Did
- Got the ad account, CRM and old leads back under the owner's control, and recovered the missing leads.
- Switched off the losing ads and moved the budget to the winners.
- Built a bathroom quote quiz to replace the basic form.
- Set up instant alerts at every stage of the pipeline and a welcome email sequence for every lead.
- Emailed 500 older leads to restart the conversation.
The Results
- First 10 days: leads went from 12 to 34 on the same budget.
- First month: 4 times the leads on the same budget.
- Over £100,000 of new work contracted in the first 30 days.
- 8 of the 500 older leads asked to talk again.
In Their Words
“You literally got called the second it came in because of that email notification.”
Liam Taylor, owner
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