- Client
- Iron Horse Landscaping
- Trade
- Hardscaping and landscaping
- Where
- England, UK
- When
- Late 2025 to now
Where They Started
- Early in 2026 the team was down to about a month of booked work.
- Hundreds of thousands of pounds of quotes were sitting out with no follow-up.
- Lead forms brought in people outside the area and people with no plans to buy soon.
What We Did
- Video ads with Tom on camera, using the founders' military values in the messaging.
- A quote quiz that shows a typical price range and turns away out-of-area and no-timeframe enquiries.
- A CRM pipeline with instant alerts, and a screening script for the person calling leads.
- Coaching on giving a rough price before the site visit, so fewer wasted trips.
The Results
- £106,135 of deposit-paid work booked for the last quarter of 2026.
- One team booked to December and the second to mid-November, as of August 2026.
- 80 to 120 leads a month from Meta ads.
- Now hiring to keep up with demand.
In Their Words
“Night and day different.”
Tom Hartree, co-owner
“What we pay you, we basically have a marketing slash sales manager for that price.”
Tom Hartree, co-owner
“You're an absolute asset to the business.”
Tom Hartree, co-owner
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